ITV News – Freed & Ballet Black

FIRST UK COMPANY TO CREATE POINTE SHOES FOR BLACK, ASIAN AND MIXED RACE DANCERS

‘Historic moment in British ballet history’
In October 2018, after 18 months of development, Freed of London have teamed up with Ballet Black founder and artistic director Cassa Pancho MBE and Senior Artist Cira Robinson to create the first skin tone pointe shoes, handmade in the U.K. for black, Asian and mixed race dancers.
After over a year in development, Freed of London has introduced new colours ‘Ballet Bronze’ and ‘Ballet Brown’ to their core collection. The Freed of London ethos has always been to develop shoes to meet the needs of each generation of dancer and these new colours continue to reflect this.

“This wouldn’t of been achievable without the help of everyone involved, especially “Ballet Black” whom we collaborated with to create these beautiful new colours.” – Freed of London

“I am beyond delighted that Freed have launched these two new colours. Although it may seem like a very small change to the outside world, I believe this is an historic moment in British ballet history and another step forward for culturally diverse dancers across the globe who wear the iconic Freed brand of shoe.

I would like to thank Freed for using their platform to help instigate change, and Cira Robinson, Senior Artist at Ballet Black, for her unending dedication to making this possible.”- Cassa Pancho MBE, Founder & Artistic Director